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Business Coach Sydney

Inspire Vision & Lead Your Team & Business to extraordinary results

Book a free discovery coaching session

Meet Peter Cheel, Leading Business Coach

20+ years of experience in coaching

Business Coaching

Leadership, Team Alignment, Consultation and Facilitation

Leadership Development Coaching

A career build on vast business & coaching experience

As Regional CEO of a Not-for-Profit, reporting to a Board of Directors, I was relentless on focusing in maintaining a balance between working ‘on’ versus working ‘in’ the business. Having mentors on the board was invaluable. The importance of developing a vision for the company, and translating that into a strategic narrative and subsequently an executable business plan (with regular reviews), became my modus operandi.

With a passion for helping shape effective leadership, and supporting leader development, I wanted to coach business owners. I completed a Masters in Coaching Psychology, and established my coaching practice. My singular purpose as a business coach is to facilitate leaders, teams and professionals, to flourish in their personal and professional lives. When these outcomes are realised, businesses and communities are significantly and positively impacted.

Book a free 45 minute session

Experience a risk-free, commitment-free 1-to-1 coaching experience. Discover your leadership potential, define your objectives, and determine if coaching is your missing link. Book a session now and experience the opportunities coaching presents.

Book a free discovery meeting

Our Winning Formula

Comprehensive Growth Strategies

Unlock the potential of your business with tailor-made growth plans designed specifically to align with your unique objectives and industry.

Unleash Your Leadership Potential

Tap into your innate leadership abilities with guidance from experienced experts committed to your success.

Expert Guidance & Support

Leverage the valuable insights and unwavering support of an experienced business coach dedicated to assisting you in reaching your goals.

Efficient Time Management Techniques

Become a master of optimizing time with our productivity-enhancing tactics, ensuring that every minute is utilized effectively.

Financial Roadmap

Embark on a journey towards financial freedom through intelligent business decisions and lucrative opportunities that maximize your revenue and profitability. Experience the satisfying sound of success!



After two rewarding decades in high finance, where as Treasurer and MD for Société Générale Australia I managed a $50 billion balance sheet, a desire to focus on helping others within business motivated me to undertake a Master of Business Coaching.

I went on to establish Game Changer Consulting – a coaching and consulting services business that draws on evidence based coaching process to improve individual, team and business performance. This morphed into Business Coach Sydney, a partnership with other leading business coaches that offers a wide range of coaching experience within a single hub, capable of meeting all the needs of medium size businesses.

I have spent the past decade mentoring, consulting, and coaching businesses, from small to large, across numerous industries. I have seen, and know, how overwhelming and challenging managing a business is, specifically, when there are limited resources available to deal with unlimited issues.

As a business coach, I passionately believe that providing a sounding board and broadening perspective leads to insight and options for new strategies and behaviours, congruent with our own personal desires. A sense of being and feeling purposeful, energetic, and productive (PEP) makes obstacles surmountable, progress sustainable and goals achievable. My coaching aims to put the “pep” back in your step’.


Over 20 years in executive management

Financial markets, balance sheet and risk management expert

Business strategy, leadership development and team building

Personal productivity and wellbeing

Communications, people management, relationship coaching

Designations and Certifications

Realise2Practitioner Accreditation, Emotional Intelligence Worldwide

Process Communication Model, Parts 1 & 2, Wayne Pearce Advantage

Civil Marriage Celebrant

Lifeline Crisis Counsellor


MSc Business Coaching, University of Wollongong

MBA, Southern Cross University

Bachelor of Business, University of South Australia

Peter Cheel

Peter Cheel The Business Coach
Peter is a Business Coach, Facilitator and Consultant with significant experience, working at and with different levels of leadership in Australasia, Africa and Europe.

Peter passionately believes in the power of business coaching to optimize and positively impact leaders, such that their organisations realize a positive return on investment. Peter firmly believes that leadership drives culture and culture drives performance.

From start-ups to NFP’s to complex global entities, Peter has led and supported senior leadership teams; developing strategy, driving growth, organisational change and sustainable performance.

Prior to Sydney Business Coach Peter worked as a CEO in the Not-for-Profit Sector and as a commercial Human Resources Director in the following sectors: Pharmaceuticals, IT & Telecommunications, Outsourcing, Global Logistics and Petroleum.


Business Coaching

Career Transition Coaching

Retirement Coaching

Leadership Team Alignment Consultation and Facilitation

Business Planning Consultation and Facilitation

Designations and Certifications

Hogan Personality Assessments (HPI; HDS; MVPI; HBRI)

Hogan 360 feedback

Resilience at Work (RAW)

TLC: The Leadership Circle

Member: USCMA

Member: IOC


MSc, Coaching Psychology, University of Sydney

Bachelor of Arts (double major: Psych, Sociology), UNISA

Advanced Diploma HRM, IPM

Advanced Diploma OD, IPM