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Business Coach Sydney

Discover our unique coaching model.
Have access to all our highly qualified & experienced coaches.
All for one inclusive fee.

Issues that impact your leadership

Your lack of a clear business strategy

Your have no clear exit strategy in place

Conflict resolution & skills are challenging

You need to be a better delegator

Learning to develop & manage a cohesive team

Have a business that creates greater private wealth

Knowing your communication skills need to improve

You often feel alone & unable to share your thoughts & ideas with others

Issues that impact your team/s

How do we build understanding and trust?

How do we manage issues when they are complex?

How do we stay aligned with each other’s goals and business goals?

Our Coaches

Peter Cheel

My singular purpose is to facilitate leaders, teams and professionals, to flourish in their personal and professional lives. When these outcomes are realised, businesses and communities are significantly and positively impacted.

Dr. Steven Segal

I believe an essential part of leadership is turning situations around when issues become unmanageable, incomprehensible, or looks like it is falling apart in or around oneself.

Andrew Hurrell

I passionately believe that providing a sounding board and broadening perspective leads to insight and options for new strategies and behaviours, congruent with our own personal desires.

All our business coaches have Masters degree in either Coaching, Business, or Psychology. Consequently, we have applied, adapted and customised everything we know into a unique evidence based and practical coaching approach.

We have decades of experience working with business owners, leaders and teams across various sectors. You and your team will have access to not only one coach, but all our coaches to meet your changing circumstances. Our diverse expertise is what sets our coaching practice, and your coaching experience, apart from others.

We are trained facilitators in a number of assessment tools that provide greater insights into individual and team performance.

Our Story

We are a committed team of coaches and mentors whose aim it is to grow and improve our lives, and our work. It is no longer possible to separate our business and personal lives – once we commit to the well-being of others, we are all in.

We completely understand the value of continuous learning and growth, and we believe in being relevant; particularly in this rapidly changing world. Consequently, we are keen to use our real world experience and unique talents with all those we engage with.



After two rewarding decades in high finance, where as Treasurer and MD for Société Générale Australia I managed a $50 billion balance sheet, a desire to focus on helping others within business motivated me to undertake a Master of Business Coaching.

I went on to establish Game Changer Consulting – a coaching and consulting services business that draws on evidence based coaching process to improve individual, team and business performance. This morphed into Business Coach Sydney, a partnership with other leading business coaches that offers a wide range of coaching experience within a single hub, capable of meeting all the needs of medium size businesses.

I have spent the past decade mentoring, consulting, and coaching businesses, from small to large, across numerous industries. I have seen, and know, how overwhelming and challenging managing a business is, specifically, when there are limited resources available to deal with unlimited issues.

As a business coach, I passionately believe that providing a sounding board and broadening perspective leads to insight and options for new strategies and behaviours, congruent with our own personal desires. A sense of being and feeling purposeful, energetic, and productive (PEP) makes obstacles surmountable, progress sustainable and goals achievable. My coaching aims to put the “pep” back in your step’.


Over 20 years in executive management

Financial markets, balance sheet and risk management expert

Business strategy, leadership development and team building

Personal productivity and wellbeing

Communications, people management, relationship coaching

Designations and Certifications

Realise2Practitioner Accreditation, Emotional Intelligence Worldwide

Process Communication Model, Parts 1 & 2, Wayne Pearce Advantage

Civil Marriage Celebrant

Lifeline Crisis Counsellor


MSc Business Coaching, University of Wollongong

MBA, Southern Cross University

Bachelor of Business, University of South Australia

Peter Cheel

Peter Cheel The Business Coach
Peter is a Business Coach, Facilitator and Consultant with significant experience, working at and with different levels of leadership in Australasia, Africa and Europe.

Peter passionately believes in the power of business coaching to optimize and positively impact leaders, such that their organisations realize a positive return on investment. Peter firmly believes that leadership drives culture and culture drives performance.

From start-ups to NFP’s to complex global entities, Peter has led and supported senior leadership teams; developing strategy, driving growth, organisational change and sustainable performance.

Prior to Sydney Business Coach Peter worked as a CEO in the Not-for-Profit Sector and as a commercial Human Resources Director in the following sectors: Pharmaceuticals, IT & Telecommunications, Outsourcing, Global Logistics and Petroleum.


Business Coaching

Career Transition Coaching

Retirement Coaching

Leadership Team Alignment Consultation and Facilitation

Business Planning Consultation and Facilitation

Designations and Certifications

Hogan Personality Assessments (HPI; HDS; MVPI; HBRI)

Hogan 360 feedback

Resilience at Work (RAW)

TLC: The Leadership Circle

Member: USCMA

Member: IOC


MSc, Coaching Psychology, University of Sydney

Bachelor of Arts (double major: Psych, Sociology), UNISA

Advanced Diploma HRM, IPM

Advanced Diploma OD, IPM