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Business Coach Sydney

Business Coaching Statistics

Statistics in the coaching industry in Australia and worldwide


The international coaching Federation put out its global coaching study from 2023 in which it sourced its information from 14,500 responses across 153 countries.

The study indicates that coaching has increased by approximately 33% globally since 2015, taking the number to the current 109,000 certified coaches in 2023.

It is estimated that the market size of the coaching industry in 2023 is approximately (all $ is in Australian) $3.6 billion. This factors in a yearly growth rate over the last 8 years of 6.7%. The estimated future growth rate, with a compound annual growth rate, is predicted to be 13.9% by 2034.

In addition, the online coaching platforms are projected to increase from nearly $3 billion in 2020 to $6.7 billion by 2028.

These projections demonstrate a strong growth trajectory for the coaching industry, which is driven both by coaching services and the ongoing emergence and innovation of coaching platforms.

Despite the challenges of the covid-19 pandemic, the coaching industry is reported to be the second fastest growth sector in the world,

Geography & Client numbers

Areas of notable expansion were Asia, up by almost 90%, the Middle East and Africa are up by 75%, eastern Europe which is up almost 60% up and areas such as Oceania, western Europe and North America, were all up by approximately 50%.

As of 2022, more than half of coaching practitioners stated that clients were predominantly managers at 31% and executives at 25%, demonstrating a rise from 2015 of more than 50%. On average, coach practitioners reported that their sponsored clients were in the vicinity of 57% and primary clients were at 43%.

Not only are women coaches overrepresented, making up 51% of the global practitioner population, but female clients make up 57% of those coached. This figure is unchanged from 2019.

Oceania, which includes Australia and New Zealand, contributed 3% of all the responses of the study which equates to approximately 450 responses.

The research indicates that business and executive coaching extends across numerous sectors, including corporate, government, non-profit and entrepreneurial businesses. Broadly speaking, the goal for clients is unlocking their leadership potential, fostering skill development, achieving professional and organisational goals, and overcoming challenges. More specifically it is to assist clients in ways for them to have open discussions (non – judgement, acknowledgement, feedback, validation etc), a space for them to think and reflect, to support a way they can balance or integrate their work and their personal lives, and to improve both the company/organisation performance while simultaneously working on confidence and isolation issues.

The Motivation and Outcomes of Coaching

Outcomes are normally measured through certain indicators and frameworks including but not limited to: goal achievement, feedback and scores, the (behavioural) change in the executive or manager, performance and outcomes, and of course ROI – return on investment. 


  1. A MetrixGlobal study found that executive coaching has a 788% ROI based on factors including increases in productivity and employee retention 3.
  2. The benefits from employee retention, a 529% ROI was delivered 2.
  3. Improvements in individual, team, and organisational performance, with a 70% increase in individual performance, 50% increase in team performance, and 48% increase in organisational performance 3.
  4. Standalone management training results in a 22% boost in productivity, while executive coaching can lead to an 88% increase 4.

Historically the ROI of coaching has not been measured effectively, but there is a growing understanding of the importance of measuring coaching’s ROI to validate the costs spent on coaching employees 5.


It is important to note that the coaching industry is completely unregulated – globally. In reality, anyone can call themselves a business coach. So, the actual numbers of individual practising coaching may in fact be higher. Some coaches hold certifications from professional bodies, e.g., International Coaching Federation, European Mentoring and Coaching Council etc. Coaches with university qualifications are not available.

The majority of coaches, 80%, agreed that there was an expectation by their clients for them to be certified or hold some type of credentials. Approximately 85% of the coaches spoken to in the survey said that they were a member of one or more of the coaching organisations globally.

1 & 3 https://www.american.edu/provost/ogps/executive-education/executive-coaching/roi-of-executive-coaching.cfm\

2. https://www.rhythmsystems.com/blog/the-roi-of-executive-coaching

4 https://www.linkedin.com/pulse/maximizing-returns-impact-executive-coaching-roi-bettermanager/

5 https://www.betterup.com/blog/daily-coaching-daily-dividends-on-the-roi-of-coaching



After two rewarding decades in high finance, where as Treasurer and MD for Société Générale Australia I managed a $50 billion balance sheet, a desire to focus on helping others within business motivated me to undertake a Master of Business Coaching.

I went on to establish Game Changer Consulting – a coaching and consulting services business that draws on evidence based coaching process to improve individual, team and business performance. This morphed into Business Coach Sydney, a partnership with other leading business coaches that offers a wide range of coaching experience within a single hub, capable of meeting all the needs of medium size businesses.

I have spent the past decade mentoring, consulting, and coaching businesses, from small to large, across numerous industries. I have seen, and know, how overwhelming and challenging managing a business is, specifically, when there are limited resources available to deal with unlimited issues.

As a business coach, I passionately believe that providing a sounding board and broadening perspective leads to insight and options for new strategies and behaviours, congruent with our own personal desires. A sense of being and feeling purposeful, energetic, and productive (PEP) makes obstacles surmountable, progress sustainable and goals achievable. My coaching aims to put the “pep” back in your step’.


Over 20 years in executive management

Financial markets, balance sheet and risk management expert

Business strategy, leadership development and team building

Personal productivity and wellbeing

Communications, people management, relationship coaching

Designations and Certifications

Realise2Practitioner Accreditation, Emotional Intelligence Worldwide

Process Communication Model, Parts 1 & 2, Wayne Pearce Advantage

Civil Marriage Celebrant

Lifeline Crisis Counsellor


MSc Business Coaching, University of Wollongong

MBA, Southern Cross University

Bachelor of Business, University of South Australia

Peter Cheel

Peter Cheel The Business Coach
Peter is a Business Coach, Facilitator and Consultant with significant experience, working at and with different levels of leadership in Australasia, Africa and Europe.

Peter passionately believes in the power of business coaching to optimize and positively impact leaders, such that their organisations realize a positive return on investment. Peter firmly believes that leadership drives culture and culture drives performance.

From start-ups to NFP’s to complex global entities, Peter has led and supported senior leadership teams; developing strategy, driving growth, organisational change and sustainable performance.

Prior to Sydney Business Coach Peter worked as a CEO in the Not-for-Profit Sector and as a commercial Human Resources Director in the following sectors: Pharmaceuticals, IT & Telecommunications, Outsourcing, Global Logistics and Petroleum.


Business Coaching

Career Transition Coaching

Retirement Coaching

Leadership Team Alignment Consultation and Facilitation

Business Planning Consultation and Facilitation

Designations and Certifications

Hogan Personality Assessments (HPI; HDS; MVPI; HBRI)

Hogan 360 feedback

Resilience at Work (RAW)

TLC: The Leadership Circle

Member: USCMA

Member: IOC


MSc, Coaching Psychology, University of Sydney

Bachelor of Arts (double major: Psych, Sociology), UNISA

Advanced Diploma HRM, IPM

Advanced Diploma OD, IPM