Should Conflict be Avoided?

BY: Peter Cheel; Business Coach Sydney, 26 September 2024

Introduction

Should we avoid conflict? This can be a very vexing question, depending on who we pose this question to and their particular context. Historically, the word ‘conflict’ has been viewed in a somewhat pejorative way; that is, conflict is a terrible situation to be in. We only have to look at the dictionary definition to appreciate how often it is viewed negatively, i.e., ‘fight, battle, war; competitive or opposing action of incompatibles: antagonistic state or action; the opposition of persons or forces that gives rise to the dramatic action in a drama or fiction’ (Merriam Webster), etc. You get the idea!

Did you know? According to recent workplace studies, managers spend an average of 30-40% of their time dealing with various forms of conflict. Yet organizations with healthy conflict practices report 25% higher productivity than those that avoid confrontation.

Understanding Workplace Conflict

There are, however, at least two forms of conflict in the workplace, namely positive and negative.

Positive Conflict

Positive conflict involves two or more parties who hold opposing views. The parties engage in constructive debate and ultimately reach a mutually agreeable position. This type of conflict often leads to:

  • Innovation breakthroughs
  • Stronger team relationships
  • Better decision-making
  • Increased employee engagement
  • Improved problem-solving capabilities

Case Study: The product development team at Salesforce credits their “respectful disagreement” policy with helping them identify critical flaws in a major software update before release, saving the company millions in potential fixes and maintaining customer trust.

Negative Conflict

Negative conflict arises when people hold significantly different positions on a topic and refuse to listen to the other person, believing that their view is the only view that should be adopted. This is sometimes described as a lose-lose situation in which both parties are adversely impacted.

Signs of negative conflict include:

  • Personal attacks instead of issue-focused discussion
  • Passive-aggressive communication
  • Formation of opposing factions within teams
  • Decreased productivity and morale
  • Increased absenteeism and turnover

In an organisational setting, culture contributes to whether conflict is viewed positively or negatively. It starts with the leadership team or the business owner. People watch the leader’s behaviour and often assume their posture accordingly.

Creating a Positive Conflict Culture

Helpful principles to adopt to usher in an environment where positive conflict is encouraged:

  1. Champion Positive Conflict

Instil in people that positive conflict is healthy and to be encouraged. Innovation and creativity tend to surface in cultures that embrace diversity of opinion and robust discussion. Negative conflict stifles and suppresses open and honest debate. Therefore, leadership by example is imperative if you want to change the culture.

  1. Listen Before Speaking

Seek first to understand, then be understood (Stephen Covey). People have a propensity to rush to get their point across and fail to ‘actively’ listen to and understand the other person’s point of view. Listening and understanding first may, on occasion, change one’s view.

  1. Approach Each Discussion Fresh

Suspend judgement. If a person was oppositional and ‘dug their heels in’ in a previous discussion, it does not necessarily mean they will every time. It’s essential to keep an open mind if past experiences have tainted our perceptions.

  1. Presume Good Intentions

Assume positive intent. If a person has a strong conviction about something, they may perceive that the motive of the other person is not worthy of consideration. However, if one adopts the starting position that the person has the best interests of the company, project, etc. in mind, this helps one to be more objective and open to differing views.

Conflict Resolution Techniques

 

Technique

When to Use

Benefits

Direct Discussion

For straightforward disagreements

Quickly addresses issues before escalation

Mediated Conversation

For emotionally charged conflicts

Neutral party helps maintain productive dialogue

Collaborative Problem-Solving

For complex issues affecting multiple stakeholders

Creates buy-in and comprehensive solutions

Temporary Separation

When emotions are running high

Allows for cooling off and perspective-taking

“The quality of our decisions is directly proportional to the quality of debate that precedes them.” — Management expert Peter Drucker

 

Transforming Negative Conflict

When faced with unproductive conflict, leaders can:

  1. Refocus the conversation on shared objectives
  2. Establish ground rules for respectful discourse
  3. Separate people from problems through objective language
  4. Create structured opportunities for all voices to be heard
  5. Acknowledge emotional components while steering toward solutions

Leadership Responsibilities

In a leadership team environment, robust and rigorous debate must be encouraged. However, the caveat is that cabinet solidarity needs to play out once the debate is over and a decision is taken. Undermining decisions after the debate cannot be tolerated as it eventually creates a toxic workplace.

As a leader of people, if you want to bring about a new initiative that you feel strongly about, don’t rush in with your solution. Instead, be the last person to speak. Raise the topic for discussion and ask your team for their differing views and constructive input. As you listen to the ventilation of ideas, you may adopt someone else’s idea or synthesise the various views into a better solution. So when it’s your turn to speak, people will feel heard and acknowledged, and your position may differ significantly from the one you entered the meeting with. By creating an environment of positive conflict in a team setting, people will be more willing to share their divergent views in the future.

Real-World Example: The executive team at Microsoft attributes much of their turnaround under CEO Satya Nadella to their adoption of what they call “constructive confrontation.” By encouraging team members to challenge assumptions regardless of hierarchy while maintaining respect, they’ve accelerated innovation and broken down traditional organizational silos.

The Role of Trust in Conflict Management

Trust must first be cultivated to facilitate and instil a culture that encourages positive conflict. Without psychological safety, team members will hesitate to express dissenting opinions or challenge the status quo. Leaders can build this foundation by:

  • Demonstrating vulnerability by admitting when they don’t have all the answers
  • Recognizing and validating contributions, especially from those with minority viewpoints
  • Following through on commitments and promises
  • Addressing breaches of trust immediately and transparently
  • Creating opportunities for team bonding outside of high-pressure situations

Research from Google’s Project Aristotle found that psychological safety was the single most important factor in high-performing teams—more significant than individual talent, experience, or any other variable. When team members trust that they can take risks without fear of embarrassment or punishment, they’re more likely to engage in the productive conflict that drives innovation and excellence.

Conclusion

Conflict, when channelled constructively, becomes not just unavoidable but desirable in high-functioning organisations. By distinguishing between positive and negative conflict patterns, establishing clear protocols for healthy debate, and building the foundation of trust necessary for open dialogue, leaders can transform potential friction points into catalysts for growth and innovation.

The question isn’t whether conflict should be avoided—it’s how we can reshape our understanding of conflict itself, seeing it not as an obstacle to progress but as an essential component of organisational excellence and human development.

About the Author: Peter Cheel is a Sydney-based business coach specialising in organisational development and leadership effectiveness. With over 20 years of experience working with executive teams across multiple industries, Peter helps organisations build cultures that harness the power of constructive conflict.


Andrew
Hurrell

Bio

After two rewarding decades in high finance, where as Treasurer and MD for Société Générale Australia I managed a $50 billion balance sheet, a desire to focus on helping others within business motivated me to undertake a Master of Business Coaching.

I went on to establish Game Changer Consulting – a coaching and consulting services business that draws on evidence based coaching process to improve individual, team and business performance. This morphed into Business Coach Sydney, a partnership with other leading business coaches that offers a wide range of coaching experience within a single hub, capable of meeting all the needs of medium size businesses.

I have spent the past decade mentoring, consulting, and coaching businesses, from small to large, across numerous industries. I have seen, and know, how overwhelming and challenging managing a business is, specifically, when there are limited resources available to deal with unlimited issues.

As a business coach, I passionately believe that providing a sounding board and broadening perspective leads to insight and options for new strategies and behaviours, congruent with our own personal desires. A sense of being and feeling purposeful, energetic, and productive (PEP) makes obstacles surmountable, progress sustainable and goals achievable. My coaching aims to put the “pep” back in your step’.

Expertise

Over 20 years in executive management

Financial markets, balance sheet and risk management expert

Business strategy, leadership development and team building

Personal productivity and wellbeing

Communications, people management, relationship coaching

Designations and Certifications

Realise2Practitioner Accreditation, Emotional Intelligence Worldwide

Process Communication Model, Parts 1 & 2, Wayne Pearce Advantage

Civil Marriage Celebrant

Lifeline Crisis Counsellor

Education

MSc Business Coaching, University of Wollongong

MBA, Southern Cross University

Bachelor of Business, University of South Australia

Peter Cheel

Peter Cheel The Business Coach
Peter is a Business Coach, Facilitator and Consultant with significant experience, working at and with different levels of leadership in Australasia, Africa and Europe.

Peter passionately believes in the power of business coaching to optimize and positively impact leaders, such that their organisations realize a positive return on investment. Peter firmly believes that leadership drives culture and culture drives performance.

From start-ups to NFP’s to complex global entities, Peter has led and supported senior leadership teams; developing strategy, driving growth, organisational change and sustainable performance.

Prior to Sydney Business Coach Peter worked as a CEO in the Not-for-Profit Sector and as a commercial Human Resources Director in the following sectors: Pharmaceuticals, IT & Telecommunications, Outsourcing, Global Logistics and Petroleum.

Expertise

Business Coaching

Career Transition Coaching

Retirement Coaching

Leadership Team Alignment Consultation and Facilitation

Business Planning Consultation and Facilitation

Designations and Certifications

Hogan Personality Assessments (HPI; HDS; MVPI; HBRI)

Hogan 360 feedback

Resilience at Work (RAW)

TLC: The Leadership Circle

Member: USCMA

Member: IOC

Education

MSc, Coaching Psychology, University of Sydney

Bachelor of Arts (double major: Psych, Sociology), UNISA

Advanced Diploma HRM, IPM

Advanced Diploma OD, IPM